It’s more difficult than ever to get paid to post on social media. So, what are brands and creators doing to stand out from the crowd? Here are to make money on social media in 2024.

Which social media is best for making money?

Research has proven TikTok to be the social media platform that pays the most, followed by YouTube, Facebook, and then Instagram.

So if you want to start making money from social media platforms, you can become a creator on TikTok or YouTube just as I am doing and you can check out different content ideas for YouTube video creation.

How many followers do you need to make money on social media?

The more followers you have—and the greater your engagement—the more brands will pay you for sponsored content. If you’re large enough, brands may contact you with partnership offers. Otherwise you can join social media creator marketplace or reach out to brands that you can authentically promote and that fit your niche. Alternatively, you can use an influencer marketing platform to find opportunities and connect with partners.

How much does social media pay for 1k followers?

It can vary based on how much your followers interact with your posts and the specific company you’re working with. But even if you don’t have a lot of followers, you can still earn a good amount of money. People with around 1,000 followers can make about $20 per post or even up to $20,000 per month.

How can I make money through social media?

1. Become a micro-influencer

You don’t need a massive following to unlock your earning potential. Micro-influencers can start making money on social media with as little as 1,000 followers. One survey found social media influencers can charge $20 to $100 for a single post, even if they have fewer than 10,000 followers.

2. Partner with brands

Partnering with brands to create social media content and marketing campaigns can earn you money on social channels because it’s a flexible option. Plus, working with brands is a great way to legitimize your influencer marketing business and appear professional to other potential partners.

3. Become an affiliate partner

Affiliate marketing is a passive way to earn income for recommending products and services on your social media channels. Companies pay a commission in exchange for every sale you refer to the business. It’s sort of the generic version of brand partnerships. Affiliate programs typically come with lower commissions but are more accessible—in other words, it’s easier to work with a brand as an affiliate than as a content partner.

4. Offer coaching or mentorship

There are many avenues you can take with this business idea. You can choose a specific niche, such as helping product-based businesses create social media plans or coaching professional photographers on how to prep their photos for their feeds. You can offer private one-on-one coaching or organize group coaching sessions, a membership program, or a paid community.

Slow and steady wins

While there are many different ways to make money on social media, in reality, you’ll probably need to do most—possibly even all of them—to make decent money on social media.